Rest In Power: Notable Black Folks Who We’ve Lost In 2025 - Page 66

60. Clarence O. Smith

Clarence O. Smith, the visionary co-founder of ESSENCE Magazine, passed away at the age of 92, leaving behind an indelible mark on the world of media and culture. A pioneer in his field, Smith worked tirelessly to champion the voices and influence of Black women, reshaping the landscape of both the magazine industry and advertising.

Launching ESSENCE in May 1970 alongside his co-founders, Smith played a pivotal role as President of Essence Communications, focusing on the advertising and marketing that fueled the magazine’s success. He was instrumental in establishing the concept of the “Black Women’s Market,” bringing recognition to their immense spending power and cultural influence. Under Smith’s leadership, major advertisers began to invest in Black audiences with a newfound respect, marking a significant shift in the industry.

Beyond print media, Smith’s influence extended to creating cultural staples like the ESSENCE Awards and the ESSENCE Festival of Culture, which remains one of the largest gatherings of Black people globally. His passion for celebrating Black identity expanded into other ventures, including television, eyewear, and travel.

Smith’s legacy resonates deeply, as noted by former Editor-in-Chief Susan L. Taylor, who credited his strategic foresight for enabling ESSENCE to flourish creatively. More than a businessman, Smith was a cultural advocate dedicated to empowering future generations.

Rest In Power: Notable Black Folks Who We’ve Lost In 2025 - Page 66 was originally published on blackamericaweb.com